Pump N Grind: logo refresh

Recently I was approached by one of my friends, Luke, on Graphic Design about a brief for a small coffee shop in Leeds called 'Pump N Grind', where they were wanting to re-brand their coffee bags. The brief was to create a new little logo which incorporated the name alongside a small illustration. As their current logo is a bear they wanted to keep that, so my part of the brief was pretty much just to draw a bear similar to the one they already use!

Above is the current logo they use, as you can see it's pretty out-dated.
The idea was to be able to make the new logo into a rubber stamp, this meant it would not only save time printing the bags but also be quite cost effective as well.
Luke quickly decided that his style of typography wasn't very suited to the brief as they were looking for something quite playful/fun, so he passed it onto Beth, another 3rd year Graphic Design student.

On the left hand side is the original illustration I did with a thin black pen, though as it was being turned into a stamp it meant the lines had to be slightly thicker in order for it to print well, so Beth went over the lines digitally which is the illustration on the right.

This is Beth's typography design for the logo which I love! It's hand-drawn which will compliment the illustration really nicely, and definitely has quite a fun vibe which is perfect. The illustration and the type work so nicely together, and they were really happy with the design.